10,000 people watched a live dramatic journey of a hero repelling down a cliff in Arizona while speaking on a high tech optic phone of sorts. Following riding horseback, flying in an airliner, driving a Shelby Mustang, getting a lift in a helicopter and even dramatically riding a personal watercraft, this “hero” ran to the 112th floor of the Burj Khalifa. Almost a half Kilometer above the surface of our Earth the mysterious man was revealed playfully as Bill Ford. (great-grandson of Henry Ford.)
His mission? Simply place the Pony badge on the grille of the 2015 Mustang that was intricately assembled atop the Burj Khalifa the night before.
Why did Ford pick the Burj Khalifa? 2 Reasons: It’s the tallest building in the world, and because in 1965 Ford did a similar reveal on the top of the Empire State building. In 1965 it was the tallest building, so it only made sense to keep that in mind for the 2015 reveal 50 years later.
Like any large production, there is a LOT involved in placing a 3500+lbs vehicle inside a very fancy new building. Alright, so you might know that they took it apart and reassembled it on the roof, but how do you get all of those parts to fit in an elevator and still look genuine as a whole car? Here’s a video showing the car being assembled.
Kind of like a complicated model car for big kids?
-Jer’
